It's snowing outside and a fitting time to reflect on the first year of River Run Productions (http://www.riverrun.tv/). The short story of the inception of River Run was when a video company and a web design firm (http://www.spinutech.com/) started a new venture that would focus on video for web as well as traditional video production. With the rise of You Tube, iTunes and cable Internet lines January 2007 seemed like an ideal time to set sail.
We chose the name River Run Productions because the Cedar River flows just two blocks from our offices (see above photo taken today) yet it eventually flows into the Mississippi River, which eventually flows into the Gulf of Mexico, which eventually flows around the world. That seemed a fitting metaphor for what we hoped to achieve; To be based in Cedar Falls, Iowa yet to do work around the world. It seemed grand, but not too lofty. After all, before officially joining forces, we did do a joint project together in September of 2006 that landed on the front page of Yahoo! and helped bring worldwide acclaim to artist Paco Rosic (http://www.pacorosic.com/).
Little did we know that four months after starting that we would be doing a shoot in Brazil that included a shooting from a seaplane over the Amazon River. The first year included developing an online cooking show for Blue Bunny Ice Cream, shooting two short films, producing various commercials and promotional videos, as well as camera support for several national TV programs.
The work ranged from location shooting in New York, Charlotte, and San Francisco for Reformed Theological Seminary to taping six presidential hopefuls just ten miles from our offices as they prepared for the Iowa caucuses. We look forward this year to working with our established clients as well as the new ones as we set out on new adventures in digital storytelling.
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